I don't think anyone has posted this but in the current booklet for Best Buy which is valid until December sometime this TV is on offer at £449.99 with a free Sony Blu-Ray DVD player worth around £180 but I'd say £100-£120 and choice of a free Blu-Ray DVD with also the VAT back as part of the promotion.
So if you take all of the above in to account the TV is actually working out less than £300. (VAT back and DVD player being worth £100-£120).
Personally I think that's a crazy deal.
At work at the moment but will upload image from the catologue once I'm home.
By the way anyone voting cold, I'd love for you to have the b*lls to state a reason and to ever in your history find this deal cheaper!
p.s. if you're a tad savvy, get Comet or Currys to price match it and with the refund of the 10% difference it could work out a lot cheaper than £449.99 for this package.