Better motionflow and looks than the 40EX503 at a similar price.
INSTORE was advertising a sony 5 year guarantee.
40” (102cm), Full HD 1080, LCD TV with Monolithic Design and Motionflow 200Hz
* Smooth, fast-action sports & movies scenes
* Take in rich colours & a stunning high contrast
* Wi-Fi Ready for access to online services
* Built-in tuner for easy access to Freeview HD