Good alternative to the EX503 maybe? It certainly looks smarter and feels £££ more than the EX.
Sony website - £949
Sony Centre - £949
Play.com - £849
Amazon - £943
Very tempting - if only I had an old CRT to trade in.
For many years, Sony TVs have been amongst the most stylish available. The Sony KDL40nx503 shows that's still the case today.
Styling aside, this is an impressive performing TV. Sony's BRAVIA technology has long been revered as giving class-leading picture quality, and the KDL-40NX503 is no exception. This impressive 40 inch Sony LCD comes equipped with a 1080p, Full HD TV screen with resolution so good that you only need to sit 1.6m away to experience grain-free, life like realism. A further picture enhancement is the Ambient Sensor. This automatically adjusts the brightness to create the ideal viewing atmosphere and save power, too. With all the BRAVIA essentials, the KDL40NX503 gives you the depth, vibrant colour and natural picture you'd expect from a quality Sony TV.
As TVs become ever slimmer the sound quality suffers. With a 40 inch TV like this, you benefit hugely from a separate sound system to match the enveloping picture. With this in mind the optical digital output and speaker off facility are ideal for integrating the TV with your home cinema system. The built-in digital amplifier with S-Force Front Surround gives a powerful sound by TV standards and Steady Sound adjusts the volume to balance out loud commercials.
The Sony KDL40NX503 comes with a range of features that only top of the range TVs would have benefited from just one year ago. Internet TV is now a readily available reality and the KDL40ex403 features a Wireless Ready LAN for easy Wi-Fi connection to your home network system - just add a wireless adaptor or USB dongle. Another great new feature is Freeview HD. Freeview HD TV gives all the benefits of subscription free TV but now with High Definition programming - perfect to make the most of your HD TV. Completing this wonderfully flexible TV you'll find all the inputs sockets you could reasonably need. Four HDMI sockets cover your HD sources while a PC input and a range of other inputs cover any other sources you may want to plug in.
Impressive as the performance is, it's the unique styling that first catches the eye. Sony call it a, "Monolithic Design", we call it seriously sexy! With a one piece cover this is one of the cleanest and most stylish TVs in its class - photos don't do it justice, you have to see it for real to truly appreciate the design. Matching the TV is an equally attractive stand, with swivel adjustment to select the best viewing angle.
For a TV where function and form come together in perfect harmony, check out the Sony KDL40nx503.