This is quite a good price for the above full HD 40" Sony Bravia.
It is £767 minus 5% code (HOT5) and then 3% quidco.
Seems to be one of the cheapest around from the "well-known" retailers.
Picture Enhancement - Bravia Engine
Contrast - 16000 : 1
Sound type - Digital Dolby
Inputs - 3xHDMI, 2xSCART, 1xComponent, 1xPC
Visible Screen Size - 40"
I was hoping to pay around £675 top whack but might have to bite the bullet and stick with this. You could also price match John Lewis for a 5-year guarantee.
I have seen this TV several times and it really looks a superb picture and gets good reviews from most magazines etc.
Hope it helps someone :)