Saw this deal at Sonex Sound & Vision in Debenhams, Reading. It's the same one I bought 3 months ago but with the W Series equivalent of the TV and the higher spec Blu-Ray Player.
See pic - the offer doesn't show which Blu-Ray player is given with it but underneath the TV in the shop was the S350. Worth checking though.
You also get 5 years warranty on the TV and the option for 10 months interest-free credit (buy now pay later) via Blackhorse.
Some other notes based on my purchase of this a few months ago:
1. Richer Sounds will price match and include the warranty. When I did this on the V Series TV I bought there were only 30 in the country, but it might be different for this TV.
2. Dixons will also price-match + reduce by another 10% but will not give the same warranty.