Sony KDL-40W5500U - 40" FULL HD 1080P LCD TV *FREE 4 YEAR GUARANTEE* Plus Free Delivery £919 @ Sound & Vision - HotUKDeals
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Quite simply innovation at its best: This TV is a keeper. The W5500 delivers the next generation in picture excellence with unrivalled depth, richness and clarity. What´s more, you can connect to your favourite digital devices for total entertainment.


Watch TV, movies and games in superb High Definition detail with 1920 x 1080 pixel resolution
View fast-moving images, such as sports or action movies, with life-like smoothness and sharper detail thanks to Motionflow 100Hz with Image Blur Reduction technology
Enjoy images with impressive depth and clarity, optimal contrast, vibrant colours and truer-to life tones with BRAVIA ENGINE 3
Enjoy vibrant pictures on screen with optimal colour purity with Live Colour. You can select one of the four options, Off, Low, Mid, and High, to adjust colour vividness for optimal image quality.
Experience deep blacks even in the darkest scenes with the Advanced Contrast Enhancer
Easily switch the picture and sound settings to best suit what you´re watching with one-touch Scene Select on the remote control for the most atmospheric, dynamic and realistic results.
With a variety of Eco Settings including the Light Sensor to automatically adjust screen brightness depending on the ambient light levels in your room, we can help you to reduce energy consumption and be friendly to the environment
If you enjoy watching films, then this TV is the one for you - view movies exactly the way the director intended with 24p True Cinema
See the most crisp and clear pictures even with analogue signal thanks to Intelligent Picture
When you are not watching TV, turn it into a digital picture frame with Picture Frame Mode. Fill the black hole in your living room by using your TV to display your own pictures or the pre-installed images
Experience the effect of digital surround sound from only two front speakers with our advanced S-Force Front Surround technology
Alter the volume of voices without changing background volume with Voice Zoom
Enjoy video, music and photo content from your computer on your TV with DLNA home networking technology
View information from the internet on screen while watching TV with AppliCast. *Pre-installed services include a series of handy widgets such as an Analogue Clock and a Calendar
Four HDMI inputs (two on rear, two on side, all with CEC) make it easier to connect to High Definition sources such as Blu-ray Disc and PLAYSTATION®3
Share your favourite photos, music or videos on the big screen with the easy-to-use USB Media Player
Control your entire home cinema set-up with just one click on the TV remote and access the menus on compatible peripheral devices such as Handycam® camcorders with BRAVIA Sync
Beautifully slim and elegant, the W5500 features a sleek Piano Black finish and also has a Swivel function to help you find the best position for the screen
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(7) Jump to unreadPost a comment
1st post so sorry if any toes are tread upon etc
Here is a review from Whathifi:

It appears to be a good price but the review my leave you with second thoughts.
Good price. Shame it seems to be faulty/less than perfect.
Although there has been individual clouding issues with this model - this is just the minority, also the previous models the 40W4000 and the 40W4500 have also been hit with 'clouding' issues yet the majority of reviews have nothing but praise for the tv's just like this. Im no expert but as to say which is better this or the W4500 but as this is the newer model its a great price
cheaper here

also comes with 3 years sony warrenty..

bargain at £869 + 3 yrs warrenty
i usually vouch for sony, but this year, they flopped up with the w5500 as the successor to the w4500. No offence, its still a good tv, but samsung UE40B7020 and the new panasonic TX-P42G10 has an edge.

PS: another review of this is here:
cheaper at digital direct £855 4year warranty as well

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