Bought this TV yesterday and it came with a free 5 year warranty from Sony, which covers both parts and labour.
It's in-store only, Romford or Ilford in Essex so is abit restricted but thought it was a cracking deal as the warranty is free.
Sony are doing the free warranty until the end of the month and I think it applies to all their authorised resellers but not sure which ones.
Cheapest price I found for this TV online was just under £450 and with only 1 years warranty.
First deal I've posted, hope I've done this right!