Sony KDL32EX403U - 32" Full HD 1080p LCD - For £399.99 *Instore Only* @ Sainsburys - HotUKDeals
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Saw this TV at our local Savacentre (Sydenham) for £299.99. The box had 403 written on the side so assume its this model on their website. Bought it at x'mas for the same price from John Lewis. No 5 year warranty but still a decent price. Instore only as the website has it for £399.99 so posting at the higher price unless someone can get it at the lower price.

The Sony KDL32EX403U offers the full HD experience, complemented by a wealth of features. This 32" set has a built-in Freeview HD digital tuner, an ambient light sensor to ensure that the picture quality is always sympathetic, and with the addition of a USB dongle or wireless adaptor, can connect to your home network and the internet for streaming content.

The set features a BRAVIA Engine 3, so colours are richer and more true to life, there's the option to watch films at 24 frames per second as their directors intended, as well as having distinct film viewing and hearing settings.

There is a generous set of connection possibilities: four HDMI sockets, two SCART sockets, component inputs, a USB socket, as well as optical output. And if you're connected to there BRAVIA components, the TV remote control will work them all.
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i would have posted it at the lower price, although you'd probably have got flamed for not having any proof
"Bought it at x'mas for the same price from John Lewis. "

Oh dear, so you missed the deal then? The rest of us got it for 300 quid, and it's been back at that price a few weeks back too! :-)
Anyone know where this TV is now cheapest?

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