Got this price matched at Dixons for £416 delivered with http://www.electrosaver.co.uk
Haven't come across any thing but good reviews about this set.
Take a bold step in picture quality with this sophisticated television featuring BRAVIA ENGINE & Live Colour Creation for ultra realistic pictures. Picture Enhancement - Bravia Engine
Contrast - 8000:1 (Dynamic)
Sound type - SRS Trusurround XT
Inputs - 3xHDMI, 2xSCART, 1xComponent, 1xPC
Visible Screen Size - 31.5"