PLEASE NOTE. SEVERAL PEOPLE HAVE NOW GOT JOHN LEWIS PRICE MATCH ON THIS
I was lookng at the great deal posted for the KDL40NX503 at woolworths (399) and was very tempted to buy.
However, have since found this deal.
may not be for everyone as it is instore (please do not vote cold because you are not local to the store!)
This version of the TV is the upgrded version of the NX503 and has the following substantial upgrades:
LED Edge lighting (MUCH slimmer TV)
100Hz motion flow instead of 50Hz (NX 503 is 50Hz unlike EX503 wich is 100Hz)
Integrated WiFi (no dongle needed as with 503 model.
5 YEAR SONY WARRNTY INCLUDED!
Yes this is 50% more expensive than the undeniably excellent woolworths NX503 deal (which also qualifies for quidco) but this includes the features that let the 503 down slightly and the 5 year warranty.
considering teh 5 year warranty cost and the cost of wireless dongle (65 quid) if you were considering it, this is not that much more expensive for a much better TV.
I am sure this will help someone anyway...