Right this deal was mentioned in this thread (http://www.hotukdeals.com/item/477526/sony-bravia-40-kdl-40s5500-hd-ready) So thanks to crofter for mentioning it and the guy at AV forums.
This deals involves having a Richer Sounds store and a John Lewis store close by so you can price match. And an old telly.
John Lewis & Richer Sounds links to the TV:http://www.johnlewis.com/230575881/Product.aspxhttp://www.richersounds.com/product/lcd-tv/sony/kdl40s5500/sony-kdl40s5500
Right I first went into Richer Sounds(Norwich Branch) and checked if they had the 40S5500 in stock and they did marked up at £549.95(Which is the same price on their website) I then went to John Lewis(Norwich Branch) and checked if they had the TV in store and they did, it was marked up at £699 (£100 difference from the online price which is £799) So I then asked John Lewis to price match the TV with Richer Sounds, they had to send out their own people to check that the price is correct if the price was they would give me a call. 1 day later I recieve the call and they can confirm that they will price match it.
So I ordered the telly over the phone with my visa card and I've got it for £449 (This includes the scrappage bonus which is £100 off for an old telly) also includes John Lewis's 5 Year guarantee