Seen their advert in my local Herts Advertiser. Couldn't believe my eyes first. This is by far the cheapest i have seen this Sony TV advertised anywhere.
I rang them today, was told they will honour the advertised price from Boxing day.
I am torn between the Panasonic 37' they are selling for £499 with 5 years pana warranty or this Sony 40' LCD Bravia TV with 5 Years warranty. Its doing my head in :)