Following on from the KDL-40v3000, the Sony KDL-40v4000 offers enhancements in both sound and vision.
At the heart of this Full HD Sony LCD TV is a group of picture enhancements that make for class-leading vision. As you'd expect, the Sony features a 1080p, 6.2 Mega Pixel resolution screen with 24p True Cinema - for picture scanning as smooth as the movies. Added to this, Sony has given the KDL40V4000 Live Colour Creation and, of course, the latest version of their famous BRAVIA engine, BRAVIA 2. Live Colour Creation delivers a 30% improvement to the colour palette giving more accurate colour, especially with subtle details such as flesh tones. Little needs to be said about BRAVIA as its reputation for vivid colour, low noise and smooth motion precedes it. Needless to say, BRAVIA 2 works its magic here, too, and the KDL-40V4000's picture is captivating. In addition to the BRAVIA upgrade, the latest 1080p Sony LCD also features ACE (Advanced Colour Enhancer). Together these technical improvements give a stunning contrast ratio of 33, 000:1 - more than double that of the previous model.