Sony: KDL40W4000 - 40" Full HD W4000 LCD BRAVIA TV £687.99 (Delievery not incl) @ Priceless Electronics - HotUKDeals
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This is my first post so hope i did everything right. and by the way the price doesnot include delievery.

40" (102 cm) BRAVIA 1080p HD W4000 LCD TV features the stunning draw the LINE design concept, clear and defined picture quality thanks to BRAVIA ENGINE 2

* Watch TV, movies, photos and games in superb High Definition detail thanks to the 6.2 mega pixel resolution
* When you are not watching TV, turn it into a digital picture frame with the fantastic Picture Frame Mode. Fill the black hole in your living room by using your TV to display your own pictures or the 6 pre-installed images
* Experience incredibly clear and defined images with BRAVIA ENGINE 2 picture enhancement technology and Advanced Contrast Enhancer
* It's easy to use your TV screen to view your digital photographs with USB Photo Viewer and with PhotoTV HD you can see them in superb High Definition quality
* No more confusing menu screens thanks to our easy-to-navigate XrossMediaBar to browse all your TV functions
* See vibrant and natural colours with Live Colour Creation and x.v.Colour on the 10-Bit LCD panel
* Featuring the draw the LINE design concept and Midnight Sky finish, the BRAVIA W4000 looks fantastic and has a versatile swivel function
* Control your entire home cinema set-up with just one click on the TV remote thanks to BRAVIA Sync
* Three HDMI inputs (two on rear, one on side, all with CEC) make it even easier to connect to High Definition sources such as Blu-ray Disc and PLAYSTATION®3
* If watching films is your thing then this is the TV for you - view movies exactly how the director intended with 24p True Cinema
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think it's a good price
Digital Direct are selling this set for £639.01 with 3 Year Warranty, (Delivery is £39.99 though!)

There are quite a few retailers selling this set for £679 including Richer Sounds, if you had a few pence. Why not get John Lewis to Price Match for a 5 year warranty also!!

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