Popped in to Sony Centre in Milton Keynes and just fetched myself one of these!
It was originally on offer for £849.99 and went in today and reduced a further £50 to £799!
This offer has been on previously but now is back on! Not a bad deal me thinks as the cheapest 40W4000 alone on the net I found is shy of £699 with only 1 year warranty.
If you want the 40W4500 with the blu ray player then they doing that for £1099 which was out of my budget but I thought I'd put it in here too
Offers end on 30th November according to the display signs. May vary from store to store though