Got this deal at Sony Centre in The Trafford Centre, and as these centres are franchised not sure if the deal will be at all centres. They are currently selling the tv at £949 but will give you £100 trade in on any old tv. Also you get a free blue ray player worth £200. Also they throw in a 5 year warranty to boot!
This seems a really good deal seeing as the tv alone,retails at most other places at around a £1000. The tv is great 100hz with motionflow and is full 1080p hd.
They have said that the deal will go on until the blue ray players have gone !