Sony Centre in Lewisham, London (SE13 7EP) are doing the following deal:
KDL40W5710 (100 Hz + Full HD + Freeview)
BDP-S363 Worth 199.95 (FREE)
Then a choice of any of the following:
IXOS HDMI Cable (1M) Worth £45.00 or
Free Delivery and Installation (locally).
I'm not sure if it's just the Lewisham store doing this deal, as all Sony Centres are owned by different companies.
I think this ends at the end of the month, but was told by a member of staff that it might be on-going.