This was in Milton Keynes today (Sonex run centre so may not be in all). Slightly older model but great price and spec. Sorry Sonex dont show online prices so no link.
40" HD1080 X3500 BRAVIA LCD TV features BRAVIA Engine Pro picture enhancement technology for stunning High Definition resolution. HD Ready 1080P
Built In Digital TV Tuner
18000 : 1 Contrast Ratio
BRAVIA Engine pro Image Technology
Virtual Dolby Surround
Currently £1339 on Dixons with no warranty..