It's barely possible to find the older 46-W4500 for this price (£1,199.97 incl. delivery). This new TV has not been reviewed yet but if it's better than the 4500 (which one would hope!), that sounds like a good price for a brand new product. One question mark is that these new TV sets have 8-bit panels vs. 10-bit panels for the 4500 version - I don't know what will be the impact on the quality of the picture, if any.