Before i say anything, let me state, this is not a duplicate as the price and method is different to what is currently posted.
At the moment, sony are doing VAT back schemes on this tv which is listed on the website at £854.95.
with sonys vat back, it comes down to £727.62.
*NOTE* VAT must be redeemed before 31st January 2011.
This is a fantastic price for a fantastic tv. i would snap it up if i had the money!!!
the tv is LED and is very thin. also, it comes with a 5 YEAR GUARANTEE
also it includes internet tv, bbc iplayer and lovefilm, etc.