This 55" TV has won countless awards and has had raving reviews this yearhttp://www.hdtvtest.co.uk/news/kdl50w829b-201403023650.htm
I can't find it cheaper anywhere else despite looking for weeks.
Almost all retailers are selling it for at least £900.
John Lewis have agreed to price match this, with their excellent 5 year guarantee it's a no brainer.
I think the Sonic Direct store is in Bradford.