I saw this in-store today, and it's also online. If, like me, you can't drink cows' milk due to health issues, and you prefer something nicer than soy milk (IMO!), then goats' milk is a real lifesaver...and in almost ten years of drinking it, I've never ever seen it on offer!
OK, granted, it's not the biggest savings ever, but I'm thinking it would be especially useful for families which use it, who go through larger quantities than I probably do. It really helps with sinus and congestion issues, as well as eczema, and allergies. Give it a go! :-)