I know these having been popping up recently, and up until a few days ago these were £14.99 like the others. They're currently out of stock but site states they'll be back in stock in 7 days.
The official Street Fighter IV FightPad controller for the Sony PS3 was designed specifically for fighting game fans to put new levels of control and precision in the palms of their hands. Using an enlarged, circular 8-way floating D-Pad and a classic six-button layout, the Street Fighter IV FightPad brings the old school fighting game experience right into your home. With lag-free 2.4 GHz wireless gameplay, separate turbo settings for each button and great ergonomics, prepare yourself for hours of competition, no quarters necessary.
Enlarged circular 8-way floating D-Pad
6-button layout with additional multi-speed Turbo functionality
Rubber grips for improved handling
Licensed artwork featuring your favorite Street Fighter characters
3-way switch enables D-Pad to also function as left or right analog stick
Lag-free 2.4GHz wireless signal
Compatible with most PS3 fighting games