Got this through an email from them...
"Only £29.95 for a years worth of 1/2 Price dining!
USE PROMO CODE: 'SAVER'
OR CALL 0800 5677 241
OFFER ENDS FRIDAY 27TH AUGUST
tastelondon has now been re-branded as tastecard to reflect our national expansion! Your tastecard entitles you to a whopping 50% OFF the total food bill at all our 2,500+ UK venues."