This was on HUKD a couple of months back, but the price went up and it has come back down again. Instore they were showing "was £79.97".
Back to £49.97 now both instore and Tesco Direct. Granted it is not a named brand, however this can be hacked to region free DVD and you can also change the Blu-Ray region. It also has a USB port and reports suggest it can handle .mkv files and .avi
Thought it was worth a punt, sub £50 region free blu-ray, and if its no good, Tesco's return policy is pretty liberal.
EDIT: Thanks to stuart9787 who has pointed out this can be had for £40 odd quid. Tesco Direct have a £10 off £50 spend code. Add this Blu-Ray player and something cheap to your basket and use code TDX-KG4T to take £10 off.