If bought in Argos' 3 for 2 deal (with 2 other toys of same or similar value) it beats Amazon's current price of £44.97 with free next day delivery with Prime (or no rush Prime delivery and £1 digital credit). £44.97 seems to be the cheapest price anywhere at the moment (same price at Asda George).
Official description: The new 5th Generation Voice Recognition Puppy is the first Teksta Puppy who actually listens and understands you. This life-like robotic puppy responds to your voice, physical gestures, touch, and sounds. Command your pet to sit, walk, cry, sing, and even do a back flip! Programme Teksta to do even more tricks with an Apple iPad or Tablet for Android. His toyetic interaction offers many emotions barking, crying, and expressive eye patterns to show you how he's feeling. With over 100 physical and interactive play features, Teksta will excite and inspire children of all ages.