Quoted from MSE. Full credit to lossbuoy.
I was in Stockport Tesco Extra doing my weekly shop when i spotted the Mens Health Fitness Special magazine in the Magazine section. Very interesting articles on how to workout, keep fit and eat well so i thought i'd buy it for the listed price of £5.99 and its marketed as being exclusive to Tesco.
You can imagine my surprise that when i checked my receipt afterwards, it had only gone through at only 1p! I take it must be down to being a new product and the barcodes have not been accurately been set up so not sure how long it'll last but i was pleasantly surprised!!!
Maybe i should have gone to the customer service counter and told them they should pay me the difference as the price is wrong! LOL!