TESCO DOUBLES CUSTOMER REWARDS IN FURTHER BOOST TO CLUBCARD
- Almost half a million new customers sign up since May re-launch -
Tesco today announced the launch of Double Points on Clubcard giving customers even more reasons to shop at Tesco and making the UKs most popular loyalty scheme bigger, better and more rewarding.
From Monday, Tesco Clubcard holders will receive double Clubcard points two points for every £1 they spend across the store and online as Tesco says an even bigger thank you to shoppers.
The move is the next phase of Tescos Clubcard re-launch, following the success of Double Up which doubled the reward for customers on selected categories and has attracted almost half a million new Clubcard customers in just three months. In the same period more than 1.5 million customers doubled up their vouchers with the most popular categories being clothing and wine.
Now Tesco has made a major change to the way customers collect points by automatically awarding double points across the store and online making Clubcard simpler and even more rewarding for customers.
Announcing the launch of Double Points, Carolyn Bradley, Tesco's UK Marketing Director said: "The UKs biggest and best loyalty scheme just got even better for customers who stand to double their rewards simply by continuing to shop at Tesco. No other supermarket offers customers the low prices and great promotions they want as well as a big thank you for shopping.
Clubcard is our unique way of rewarding customers for their loyalty and our latest research tells us that it is more important to them than ever before. As the rewards just got even bigger with Double Points we expect more customers will see the no catch money saving advantages of Clubcard and sign up. Why wouldnt you? Its free, its easy and all you have to do is shop!
The move will help millions of families around the country make their money go further and has been launched in time for customers to receive vouchers in their next mailing before Christmas - the time when most customers need help to stretch their budgets.
A family spending £90 a week at Tesco* between now and Christmas could now earn £34 in Clubcard vouchers instead of £17. Vouchers can then be spent in store or online or exchanged for up to 4x the value on a great range of Clubcard Partner Offers. £34 in Clubcard Partner Offers vouchers is enough for a return flight to Paris just for doing the weekly shop!
Points can be collected on and used to buy products across the store and online from one of Tesco Directs best selling TVs - Panasonic 42 full HD LCD TV with built in Freeview - priced at £649.97 (earning customers 1298 Clubcard points instead of 649 points) to popular gift ideas such as a Nintendo Wii Console & Sports pack + Wii Fit priced at £219.97 (earning customers 438 Clubcard points instead of 219). The more customers spend at Tesco the bigger the rewards.
When stores around the country close on Sunday afternoon thousands of staff will work through the night to prepare the store for the launch and a nationwide marketing campaign will also begin which will include new television and print adverts.