Was £10, Now £5.
Made with large almonds, pecans and cherries. Laced with sherry, vintage port, and brandy. Matured for 6 months. Made with Courvoisier VS Cognac.
Asda's equivalent is £8.98 and Sainsbury's £9-something, so this seems like a decent deal if you need one of these for Christmas.
Personally I can't stand the stuff, but some of the family like it so need to buy one. Think this is a pretty decent offer to put away now for Christmas and spread the cost.
They also have a Mr Kipling Christmas Pudding Half Price to £2.50 - but it is smaller only 454g. EDIT: This has now been improved, so it is Better than Half Price at £2.