The Day Today was hailed as a landmark in British television which made it impossible to watch the news without laughing like mad. Following its transmission in January 1994, hoards of seasonal newscasters resigned in shame as the programme scientifically proved their jobs were wrong. Anchorman Christopher Morris had been fired from ITN in 1989 for using make up on disaster victims, but was hired by The Day Today for precisely the same reason. Collatallie Sisters single-handedly revolutionized business news with the graphic finance arse. Sportscaster Alan Partridge was amiable enough. And Peter O'Hanraha'hanrahan won repeated awards for dreadful persistence.