The Link Closing Down Sale - accessories from 97p - HotUKDeals
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The Link Closing Down Sale - accessories from 97p

Diodorus-siculus Avatar
9y, 11m agoFound 9 years, 11 months ago
The Link has been bought by O2 and high street shops are closing.

Cash/cheque back deals are guaranteed so nothing to worry about there!

Was in one earlier and got 2 broadband filters for 97p each (not very sexy but a bargain is a bargain ;-) ).

Lots of mobile phone covers for 97p each also and in car chargers for £1.97.

Finally they had a lot of different phones on clearance - didn't look for long as I might have been tempted but the prices seemed good.

Worth browsing if you have a branch nearby!
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Diodorus-siculus Avatar
9y, 11m agoFound 9 years, 11 months ago
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#1
Interesting as they were part of Dixons, Currys and PCWorld :) Thanks for the pointer Diodorus-siculus ;-)
#2
I heard that The Link was to be instore shop of branchs of Currys and PC World (all being part of the Dixons Group), not Dixons as it is now a online exclusive retailer.
#3
I use to work for DSG. They have been trying to get rid of The Link for ages as it has been making big losses just. The 2 companies keeping the group up are Currys and PC World but even their margins have been cut dramatically.
#4
The Link got sold off, but forgot to what company
#5
when did this happen?

All cheers for the pointer. Might look into getting a cheap phone from there...
#6
thir13en
The Link got sold off, but forgot to what company


well the one where i live in derry NI has been taken over by o2
#7
You may be aware that The Link high street stores are changing.

Soon The Link will be an internet only mobile phone specialist offering the latest handsets & great deals, plus a whole host of new and innovative communications products & services.

This is an exciting time for us & we are really keen to reassure you our valued customers that our commitment to giving you great service continues.

Over the next few months you will notice our site will look better than ever and we will be showcasing some of the Latest Mobile products and continuing to offer excellent advice and service.

For all our existing customers we also want to reassure you that even though your local high street The Link store may have changed [url]www.thelink.co.uk[/url] is there to offer you an even better online experience for long time to come!


This is via a javascript pop-up so I can't link directly to it.
#8
The Dixons Group are in trobule then. Though there collect in store thing is an excellent idea that should have started years ago.
#9
I was in the BullRing Link on the 27th, picked up a cheap bluetooth headset.

Asked what was going to happen, and they said they were turning into an o2 store. Probably be the 3rd or 4th o2 store in Birmingham? lol.
#10
Just a guess but I reakon what is happening is similar to what happened to Index where Argos bought some of the stores of them.
#11
The Links that close down will become a 3 store if there is not already an O2 store in that town then they will change to O2 stores.
#12
Yeah my mum worked for dixons, but left as they are in trouble as mentioned.
#13
highguyuk
I was in the BullRing Link on the 27th, picked up a cheap bluetooth headset.

Asked what was going to happen, and they said they were turning into an o2 store. Probably be the 3rd or 4th o2 store in Birmingham? lol.


The 3rd in the bullring alone?

That'd make about 7 all together in brum now...
#14
WOW, this is a bit of a shock.
Thanks for the update OP.
#15
Joshanna
Yeah my mum worked for dixons, but left as they are in trouble as mentioned.



Yep, if Sir Stanley was still in charge, I reckon he'd be taking Kalms tablets on a regular basis now. I'll get me coat......:oops:
#16
Yeah, there's been a total change in the way sales people are payed, no more commission. Most engineers in the currys stores were let go, most of the local distribution centres were shut down. I worked for them for 7 years. Online retailers and supermarkets are eating in to their business big time. Like I said Currys & PCworld were the only profitable companies within the group. They are far from being the dominant player in electrical retail anymore.
#17
freeserve was big for them as well until they sold it(then rebranded as wannadoo, then sold to Orange)
banned#18
sold to 02
#19
Sold to Telefonica
#20
My local Link closed down months ago, shortly after this deal. Its now a Phones4U, O2 didn't want it because they own the store opposite already.

Wasn't even closed for a week lol, Phones4U just change the sign on the shop to theirs and moved right in
#21
The Blackpool one closed weeks ago. It's now a Carphone Warehouse.
#22
Wow, this is confusing.

So basically, thelink has closed/is closing and each one of the stores has gone to o2, phones4u or the carphonewarhouse!!!
#23
Elsewhere, DSG reported that overall revenues for the year were up 6 per cent at £7.4bn from £6.98bn on the year before although profit before tax was down 9 per cent at £303m from £332m.
#24
mullerman


Wow that is strange, this year their turnover is up yet their profits are down?!! I thought all of this internet selling (which Dixons have pushed hard this last year) was all about saving on overheads?

I would be upset with my management with those figures for sure!! Someone somewhere is diddling them out of business.

(Can't be Mastercare can it???) Ahem.....
#25
DSG is feeling the pinch for not taking the internet seriously 4-7years ago.

I can see PC World going on, but not Currys/Dixons in it's current form.

CPW has the right idea, multiple websites each with it's own niche slant, e2save, osps, phonespot etc.

Retailers need to become far more customer orientated, one store for all doesn't cut it anymore, multiple websites each one based off the same core system but doing/trying to customise themselves for a particular section of the market is what CPW is proving is successful.
Albeit that applies more to mobiles than electrical appliances, where Supermarkets and other internet sites are just beating Dixons and Curry into the ground.
#26
http://www.plumbs.co.uk/images/logobox.jpg
Local company PLUMBS:Sound and vision who had quite a few stores north-west and where great for customer service and renound for their posh bang and oufsten systems have now gone into admin!
Seems its not been a good year for many electrical shops recently!!
With all this HDTV, plasma, iPOD, LCD palava id have thought things would be looking up this year!
#27
majority of links are either being sold to O2 or CPW.. P4U are only getting the odd store.. i think the percentages are lik 60% o2 30% CPW and 5% P4U 5% other
#28
New record apprantely for high bills and low availability of disposable incomes, 30,000 people will declare bankrupcy by April.
Far too many people living by credit (and hence in debt) and beyond their means creating false economy and markets, next few years growth will slow = business's tightening the reigns and going bust.

Not surprising a shop that sold posh Philips hardware at massively inflated prices has gone bust as a result.
#29
DSG must be desperate imo to sell The Link.

The Link has a major presence online and on the high street mobile but maybe the street market was too saturated.

When BT rolls out the UKs "6th mobile network" on it's WiMax things will get interesting.

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