Remember when Chicken & Mushroom Pot noodles used to not taste like Cardboard!? Well Golden Wonder have brought them back to how they used to be with the Launch of the Nations noodle!! Tesco have them under introductory offer for 50p! Press Release below.
In a move set to cause a huge circular stir' in the instant hot snacks category, food company Symington's announces the arrival of Golden Wonder: The Nation's Noodle'.
Brought to you by one of the most iconic and nostalgic British food brands, the flavour-packed pots will be available from 3 August and come in seven distinct, taste-bud tingling flavours.
The exciting new product launch follows an agreement reached between Symington's and crisps and snacks manufacturer Tayto Group Ltd, for the former to use the Golden Wonder brand for a hot noodle snacking option.
Following months of intense consumer research and testing to perfect the products, the first seven variants to market are as follows:
· Chicken and Mushroom (The Nation's Noodle)
· Beef & Tomato (The Nation's Noodle)
· Sweet & Sour (The Nation's Noodle)
· Chip Shop Curry (The Nation's Noodle)
· Spicy Tomato (The Nation's Pasta)
· Spaghetti Bolognese (The Nation's Pasta)
· Macaroni Cheese (The Nation's Pasta)
The 70g pots retail at less than £1.
The launch will be supported by an integrated PR, marketing and digital campaign that includes a comprehensive nationwide sampling tour. Intended to raise product awareness from the outset and drive purchase among the target market (men aged between 12 and 30) the tour will take in approximately six key UK cities including London, Leeds and Newcastle.
David Cherrie, Marketing Manager at Symington's, comments; "Golden Wonder has a fantastic heritage in the instant hot snacks category so we're absolutely thrilled to be bringing it back. The brand already means so much to so many Brits but we're confident that there'll be a whole new generation of fans once people get to taste the product. We've done everything we can to make sure that Golden Wonder: The Nation's Noodle is the best tasting product in the category. Huge sales are expected so retailers need to make sure they're stocked up for the launch this summer."