Santa got this for me for Xmas (after hinting to my brother!). Originally I spotted it on HUKD over a month ago (thanks to libriagirl for alerting me to this brand) http://www.hotukdeals.com/deals/balm-nude-tude-palettes-eyeshadow-14-99-half-price-tesco-gbgifts-2545678
Some even prefer this one to their Urban Decay palettes! Comparison between Nude 'Tude and UD Naked https://www.youtube.com/watch?v=sPSTS2Lgzkw
There's lots of discussion about real vs fake (this normally retails for £30 or so). So I got reading.
The main concern is that most fake palettes shades are completely off. Mine all match up (the shade Sexy, particularly, they seem to get wrong, it's a dark maroony-brown colour in the real palette).
Mine also has the ® rather than TM on the back of the palette at "Nude 'Tude" (some allege this is the sign of a fake - until a few chimed in their theBalm-store bought palettes had the same!).
Mine also has a digitally printed batch code to the left of theBalm logo (back of the palette) - 14K1 - and a QR code on the top-right. The print looks crisp, the "girls" are skintone (usually orangey-toned and/or blurry on knockoff palettes!) and there's no irregularities or badly glued sections.
The brush has theBalm logos printed on it - many fakes don't. The brush bristles have sharp angles, vs poorly-trimmed bristles on the fake. I've seen pictures comparing brushes - the genuine item is slightly shorter and has pink-tone theBalm print, the fake one I saw is purpley font. http://www.blendnsmack.com/2014/07/real-vs-fake-thebalm-nudetude.html
And of course the proof is how the eyeshadows are in everyday use - they are amazing! Brilliant pigmentation and long-lasting (even the white shade Sassy, which many high-end palettes struggle to get right!).
Here's a review with good close-up pictures https://thebelleofbeauty.com/2015/09/03/the-balm-nude-tude-palette-first-impressions-and-swatches/
It also comes with a mini 3.7ml "Put A Lid On It" primer - packaging is like this
This pink-background outer box when opened, has the palette in a sleeve - which should be sepia-toned rather than black and white in many fakes. (Real = top, Fake = bottom) http://3.bp.blogspot.com/-9yar142wcPg/U7rlbu35TOI/AAAAAAAAAt0/Ze3srTOVtVM/s1600/IMG_7769.jpg
£29.99 at Superdrug http://www.superdrug.com/The-Balm/The-Balm-NUDE'tude-Nude-eyeshadow-palette-12-shades/p/951957
£30 at Debenhams http://www.debenhams.com/webapp/wcs/stores/servlet/prod_10701_10001_154306907399_-1
£27 at Feel Unique http://www.feelunique.com/p/theBalm-Nude-Tude-Eyeshadow-Palette-with-Free-Put-A-Lid-On-It-Eyelid-Primer-3-7ml
Lots of reviews on Amazon.com https://www.amazon.com/theBalm-NUDE-Eyeshadow-Palette-Naughty/product-reviews/B009D4WAF2/ref=cm_cr_dp_see_all_summary/161-7593168-3317235?ie=UTF8&reviewerType=avp_only_reviews&showViewpoints=1&sortBy=helpful
I suspect some editions of Nude 'Tude don't come with the free Primer*, so it's even better value.
*It's a Limited Edition, see Post #8.
Kohls.com says this palette is
For £15 it's a steal!