Thanks to m623d for finding it cheaper than Amazon at £24.99 in Argos - link can't be changed to Argos but can be found below:
Cheapest I've previously seen was £32.99 and the price has recently gone up to over £40 on both Amazon and Play.com. Great reviews on Amazon for flight simulator games on PS3 like IL-2 Sturmovik or H.A.W.X or for PC.
Unique: Plug & Play for ultra-simple and fast installation with all functions pre-configured for immediate takeoff (without worrying about configuration)
Detachable, real-size, ergonomically-designed throttle control
Dual-system aerodynamic control: by rotating handle (with integrated blocking system) or by progressive tilting lever
High-precision joystick with adjustable resistance
Wide hand-rest for optimal comfort
Trigger for brakes (civil flight) or for rapid fire (military flight) + multi-directional hat (panoramic view)
Weighted base for greater stability
Exclusive "MAPPING" button: all functions may be instantly switched around between each other
Internal memory: to save all of your programming, even with the joystick disconnected
Programmable: the 12 buttons and 5 axles are entirely programmable.
(*) This joystick is not distributed under licence or with the approval of Microsoft Corporation / Ubisoft.
Exclusive "PRESET" button": to switch, while playing, instantly from one programme to another