Just a good price for a nice toy/present.
Kids after the latest drone? Give them the satisfaction of a remote controlled toy at a fraction of the price. Simple in function, simple in price, I love this little gadget - no I wouldn't pay more, but can see lots of fun being had for this price, a great 'stocking filler' compared to buying a few cheap bits that they don't really want.
Also comes in solid green (no pattern).