Title says it all.
Tilda Basmati 10KG bag on offer for £15 usually £22.
Personally think this is this excellent rice and our family use it a lot.
I guess you should also be able to price match it with likes of Tesco, Waitrose, Ocado etc.,
Update: just noticed this morning Tesco and Sainsbury online have it on offer too for £15.50
Only problem might be trying to get hold of a bag or two! :)