This is a genuine half price offer, although these are often 3 for £3 in many places. I think these are superior to the Uncle Ben's microwave versions and I think the flavours are better. I honestly think these microwave rice pouches are genuinely superb - it may sound a little doubtful but it's worth having a couple of these beggars in for last minute, can't be bothered to cook days - expiry date is in 2010. They are done in 2 mins. Even if I have time to cook rice properly I still prefer these.
My favourite is the sun dried Tomato flavour.
The 500g ones are also half price at 1.24.