Purchased this unit in Pcworld yesterday with the free traffic reciever for £109.99.
This afternoon, went in to the store with a print out of the Ebuyer price of £93.99 and my reciept to pricematch.
No problem at all, as the Traffic Reciever was free, and got a refund to my card for £17.60 (£109.99 - £93.99 = £16 plus 10% £1.60 = £17.60)
Thus £109.99 - £17.60 = £92.39 which i think isn't a bad price.
Of course you can always do the pricematch at point of sale.
Link to products on following post.