Not a bad price for a GPS / heart rate / music playing watch if you don't mind the colour.
It's on at £129, but there is a voucher HR10 which takes 10% off any heart rate watches bringing it down to £116.10 (incl. P&P).
Camelx3 has it for £150 for most of the time with a lowest price of £119.99.
The watch itself gets good reviews for the most part. The incredibly through DC Rainmaker review
seems to like it overall. I've had one for a week or 2 and am liking the accuracy compared to my phone.