Not to be confused with the X series, and higher than the 40V3000 deal, this comes with additional specs unseen in this price range (even samsung). Or £1599 at currys online !
5:5 Pulldown in 24fps mode with 120hz output
xvYCC Broad Colour Space
10 bit panel
FULL HDMI 1.3 with deep colour
SRS WOW audio
Guess you get what you pay for ! Same price at digital direct when postage added.