This only offer applies to people who have all the Sky Sports packages, my father told me he was cancelling his Sky Sports part of the package because there's no footy worth watching this summer this would save him £9 a month, the customers service guy tried to convince him that he would miss the world cup games, yeah right!
So in the end the customers service guy offered him a £15 discount every month for 4 months, but because he had already missed the start of this month he gave him £30 off next month and £15 off for the next 3 months + he gets to keep Sky Sports!
Whether this is to do with ratings, I have to say it is strange. There is not literature about this as far I can see, it is probably an in house offer. But still it's a £15 saving and you get watch of the Sky Sports commentary on this years World Cup.
I know it doesn't add up Sky Sports = £9 a month discount given is £15 what? eh? I don't know either!