This is an amazing price for the ninth series of The Ultimate Fighter. This is the USA vs. UK edition which pitted fighters turned coaches Dan Henderson and Michael Bisping against each other.
The next best price for this is £17.99 at clearvision.co.uk or £18.77 at Amazon. HMV description below.
THE ULTIMATE FIGHTER assembles the best mixed-martial-arts fighters from throughout the Americas, pitting them against one another for the coveted title. The contenders share the dream of being the best, and each sports a formidable background in a wide range of fighting arts, including karate, jiujitsu, boxing, wrestling, judo, and kickboxing. This collection presents the series' ninth season in its entirety.