Picked up a copy of the above game at Tesco today. It was already reduced from £3 to 25p in the Tesco Entertainment Sale, but when I took it to the counter, I noticed that it scanned at £0.01.
Cheapest I've seen elsewhere was 98p in Game. I noticed someone saying the game wasn't that good and that they wouldn't pay 98p for it. However, 1p doesn't seem too bad and after all, you can always trade it in at CEX for 40p cash or 60p exchange!
(My local Tesco is the Ricoh Arena branch in Coventry).