Went in today and saw that they had reduced the complete Maximuscle range:
1.2kg Cyclone Was £41.99 - Now £10.50
454g ProMax Was £17.99 - Now £4.50
800g ProGain Was £14.99 - Now £10.05
600g ProMax Diet Was £21.99 - Now £5.50
1103g Creatamax 8000GL Was £39.99 - Now £10.00
Viper Extreme Bar Was £1.99 - Now £0.50
Maximuscle Shaker Was £4.49 - Now £1.13
Instore at Festival Park branch in Hanley, don't know if it's nationwide.
Every item was still in stock.
Other Maximuscle products were also on sale but I didn't get the price down since they were out of stock.