Had a poke around the play.com sale -the best reductions I found were on flash memory.
I was interested in MemoryStick and Compact Flash
There are dozens of 60%+ reductions.
I plumped for the compact flash listed - down from 89.99 to 12.49.
Memory Stick has some equally good deals.
I appreciate that the initial prices are a bit pumped but there are still great deals on the faster memory.
My first deal