Scouring through Amazon warehouse I found this gem. Around the same price as an RX 480 which is continuously compared to the GTX 970, usually trading blows. Not much of an upgrade over the GTX 970 but still better performance than it and the RX 480.
Only 1 in stock to the lucky winner. I would take it myself if I didn't manage to get a 980Ti for £230 on warehouse when the 20% off was around.