Before shooting me down in flames, I honestly don't know if this is nationwide or store specific to Belfast, but I managed to pick up a couple of Blu Rays and DVDs for £2 each so thought I'd post for my fellow N'Irish HotUKDeal fans!
Blu Rays I bought were The Condemned, Tango & Cash and The Goonies (all £2) and the DVDs were Insanitarium, Dog House and The Lodger (all £2). http://load.hostphotofree.com/5d61cbb9aeb1f468db3845f9c3919e65/blu%20rays.JPG
All the DVDs and Blu Rays had the same £2 Columbia price sticker even though none of the Blu Rays or DVDs were Columbia.
There were a few other Blu Rays for £2, £4 and £5 (not many) but there were hundreds of DVDs for £1 and £2 (£1 for Evan Almighty etc).
Not sure if the DVDs were price stickered wrongly or what, but I thought they were a bargain!
Girl at checkout seemed a bit surprised too at the price but she did say they were getting new discounted stock everyday from old Asda stock so there will be many more bargains.