Virgin Media And Universal Pictures Launch Picturebox Movies-On-Demand Service
Deal Adds Hundreds of Films to Virgin Medias TV Platform
First UK Platform to Offer PictureBox Films in HD
London, UK, and Universal City, CA June 29, 2009 Virgin Media (NASDAQ: VMED) and Universal Pictures today announce the launch of PictureBox, the leading movies-on-demand TV subscription service, on Virgin Medias TV platform.
From July, the PictureBox service will be available to Virgin Medias 3.6 million TV subscribers for £5 per month and provide a broad selection of recent and library feature films. Subscribers will be able to view films whenever they like from a selection of 28 films at any given time, with seven new titles being added to the line-up each Friday. Most of the PictureBox films will be available in HD and many will not yet have been seen on free-to-air television in the UK.
Highlights of films that will be featured on PictureBox in the coming months include such hits as Hot Fuzz, The Bourne Ultimatum, Children of Men and The Holiday, as well as classic blockbusters such as Scarface, Total Recall, The Nutty Professor and E.T The Extra Terrestrial. PictureBox is wholly owned by Universal Pictures Ltd.
Katharine Burns, executive director of content acquisition at Virgin Media, said Our customers love movies on demand and theyre watching millions of films every year. The addition of PictureBox means Virgin Media is the perfect choice for film fans, with a fantastic HD line-up and even more films to choose from, all at great value for money.
Virgin Media has pioneered on demand television in the UK with over half a billion views in 2008. More than half of its 3.6 million TV customers are now regularly watching on demand content. Virgin Media offers a vast library of thousands of hours of TV shows, movies, music and kids programming, all of which can be watched when viewers want, at the touch of a button.