As of today vodafone have scrapped line rental costs on all unlimited fibre optic broadband packages! Prices start from just 22pm for 38mbps speed or just 28pm for 76mbps! (Depending on availability and speed in your area) Subject to a £49 fibre connection fee. Website hasn't been updated with new deal yet but available In all stores. Switching is all taken care of (except virgin media customers) in store who will give activation dates.
There is certainly line rental.
This deal includes line rental in the deal price.