MAKRO have a 5% off marked price promo today so I got another one for 17.61 incl VAT this morning. Seems a really good price to me.
I popped into my local Makro (SandyCroft) tonight and picked up one of these cameras for 19.99 plus vat.
I saw one in Argos for near £60 so it seems a good deal.
I don't know if this was store specific or not but there were loads there. Hope this helps someone.